| | 2010 Hyundai Genesis 
Year of the Hyundai
When the latest J.D. Power and Associates quality survey came out last week, the big news was Hyundai's trouncing of quality stalwarts Honda and Toyota. The Korea-based automaker was the highest-ranked non-premium nameplate in the study. It received the fourth-highest rank overall behind Lexus, Porsche and Cadillac. According to Forbes, with the American auto industry in shambles, Hyundai has stood out as one of the few automakers to remain stable as of late. Hyundai sales are down just 7.9 percent year-to-date. Its market share has increased too, reaching 4.2 percent in the first five months of this year, up from 2.9 percent during the same period in 2008. Hyundai executives have said they aim to boost U.S. market share to 5 percent by the end of the year. The company is still pushing to offer affordable and reliable vehicles to Americans concerned about potential job loss and volatile gas prices. Lately it has also emerged as a contender that offers an alternative to drivers opposed to paying a premium for a luxury nameplate. The success of the new upscale Hyundai Genesis mid-size sedan is key. It helped engage an entirely new kind of driver—one who wants all the trappings of a Lexus, say, but feels slightly guilty about its insignia. Click here for more on Hyundai's success. Click here to view video of the Hyundai Genesis:  Accolades & Recognition • "Top 10 Tax Refund Cars" as compiled by Kelley Blue Book – named the Genesis Coupe as one of the top cars they recommend buying using your tax refund as the down payment IT’S NOT ABOUT THE METAL, IT’S ABOUT THE ENGINEER. A car is more than numbers on a spec sheet; it’s also a reflection of the engineers who built it. You can see their thinking not just in the pieces they choose, but also in how those pieces are put together. Not only in what they’ve put under the hood, but the material of the hood itself. Not just in the power they pull from the engine, but in how that power is deployed. Clever thinking, startling attention to detail, and a keen awareness that not every bolt is created equal. The Genesis: the perfect example of Hyundai engineers in action MEET YOU AT THE FINISH LINE. With 333 lb.-ft. of torque and 375 horses champing at the bit, the Hyundai Genesis 4.6 has surprised more than a few venerable luxury cars off the line. That’s because its V8 Tau engine helps propel the stately Genesis sedan from zero to 60 in a jaw-dropping 5.3 seconds. And while that may be impressive in its own right, it becomes even more so when you consider the equally astounding price disparities.
SOURCE: Car and Driver IT’S WHAT’S INSIDE THAT COUNTS.
There’s something quite remarkable about the interior of the Hyundai Genesis. It’s spacious, comfortable, and graced with expansive windows. It’s also overflowing with the latest mind-easing technologies, including available XM NavTraffic® to help keep you on schedule, and a backup warning system that helps you pull into even the tightest of parking spots. THE AIRBAGS PROTECT YOU, BUT WHAT’S PROTECTING THE AIRBAGS? In the Hyundai Genesis, safety functions at three different levels, with each level doing its part to keep you and your passengers protected. The first is geared toward avoiding accidents altogether with advanced braking technologies, responsive steering and Electronic Stability Control. The next level of protection involves the crumple zones in the Genesis, which absorb and redirect the force of a crash away from the passenger compartment. And the final level of protection involves equipping the interior with eight airbags that work to cushion the remaining impact. The front seats even have electronic active front head restraints that activate instantly in a rear collision, pressing gently against the head to help prevent whiplash. A FEW AWARDS FOR THE GENESIS Genesis | 2009 NAC of the Year, North American Car of the Year genesis | About.com, Best New Car Genesis | AutoPacific, Ideal Vehicle Award Genesis | AutoPacific, Vehicle Satisfaction Award Genesis | Autotropolis.com, Car of the Year Genesis | Cars.com, Car of the Year Genesis | IIHS, Top Safety Pick Genesis | JD Power, APEAL Genesis | MotorTrend, America's Top 40 New Cars Genesis | NADAguides.com, Best Car Buy Genesis | NADAguides.com, Car of the Month - April Genesis | On Wheels Media, Inc., Car of the Year Genesis | The Car Book 2009, Best Bet |
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